Ikea sucks.

Reposted. Originally from Noah (Bat’s Day)…

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What is IKEA saying about the gothic / Dark Subculture Community?

Today, Catherine my fiancée, showed me this ad campaign from Ikea:

http://links.ikea-usa.com/servlet/MailView?ms=OTAzNDc4S0&r=MjU3NzcyMDg4MgS2&j=Mjk2NTQzNjcS1&mt=1

This is not a joke. It is an ad linked to the IKEA website and has been sent out in emails to those people subscribed to their mailers.

At first, this looks like a funny college / back to school ad, but when you look at one of the captions you will see this:
Brightens up your grad’s dorm. Unlike a creepy gothic roommate, who can be a bad influence.”

What does this mean and what is IKEA trying to say here?

There is no reason to make the comment “who can be a bad influence.” How is this helping to sell pillows?

The Gothic / Dark Alternative Subculture gets enough bad press and now having a company like this make a statement such as this one further propagates the misconceptions of the “gothic” culture.

If you are offended by this ad, I urge you to contact IKEA and express your feelings about this. I will be sending them something from Bats Day in the Fun Park. If this is their belief, then I will not purchase anything from IKEA ever again. Please keep in mind; this is a huge corporation, which has an enormous customer base.

Please let IKEA know about your feelings.
Noah Korda
Creator / Organizer
Bats Day in the Fun Park
www.batsday.net

customer_care@ushelp.ikea.com

1-800-434-4532,
or write us at:
IKEA North America Services, LLC
Attention: Privacy Notice
420 Alan Wood Rd
Conshohocken, PA 19428

USA press contact
Mona Astra Liss
+1-610-8340180-5852